Privacy Policy

This notice describes how we process the personal data of people who visit www.horsenutrition.it (the "Site") and of people who write to us through its contact form or on WhatsApp, under EU Regulation 2016/679 (GDPR) and Italian Legislative Decree 196/2003 (Privacy Code) as amended by Legislative Decree 101/2018.

1. Data controller

Erre Emme S.r.l.

Via di S. Procolo Km 0.400 - 03018 Paliano (FR) - Italy

VAT and Tax Code: 00627410608

Certified e-mail (PEC): erre-emme-mangimi@pec.it

E-mail: info@horsenutrition.it

Phone: +39 0775 533207

The controller has not appointed a Data Protection Officer (DPO), as the conditions set out in Article 37 of the GDPR do not apply.

2. What data we process

2.1 Browsing data

Like any web server, the one hosting the Site records in its logs some data whose transmission is inherent in the use of the Internet: the IP address, date and time, the page requested and the type of browser. When you submit the contact form, the service that receives it also sees your IP address.

2.2 Data you give us through the contact form

The contact form collects only:

• name (required);
• e-mail address (required);
• phone number (optional);
• the request you write to us (required);
• the language of the page you write from, so that we can answer in the same language;
• the tick in the "I have read the privacy notice" box (required): it confirms that you were able to read this page, it is not a consent;
• a hidden label with the version of the form text you saw, so that we know which wording your message refers to.

The form also contains a hidden field used to recognise automated submissions (spam): a person does not see it and does not fill it in.

2.3 WhatsApp conversations

If you write to us on WhatsApp at the number shown on the Site, +39 348 262 7286, we process your phone number, the content of the messages, any attachments you send us and the related metadata (date, time, delivery status).

The number is managed with the WhatsApp Business app on a company device: messages stay on that device and do not pass through any other provider. In any case, messaging goes through Meta's WhatsApp platform.

2.4 Location and search on the Dealers page

If you press "Find me" on the Dealers page, your browser asks for permission to use your location. If you grant it, the location is used only to calculate distances to the dealers, and the calculation takes place on your device: your location is not sent to us and we do not store it.

If instead you type a place in the search field, the text you type is sent to OpenStreetMap's address search service (Nominatim), which returns the coordinates of that place. Details are in the Cookie Policy.

2.5 Statistical measurement data

Only if you consent through the banner, we use Google Analytics to understand how many people visit the Site and which pages they read. Without your consent this tool is not loaded and no identifier is stored on your device. Details are in the Cookie Policy.

3. Purposes of processing and legal bases

• Answering your contact and information requests - legal basis: pre-contractual measures and fulfilment of your request (Art. 6.1.b GDPR).
• Handling the WhatsApp conversation you started - legal basis: fulfilment of your request (Art. 6.1.b GDPR).
• Statistical measurement of the use of the Site - legal basis: your consent (Art. 6.1.a GDPR and Art. 122 of the Italian Privacy Code), which you can withdraw at any time.
• Running and protecting the Site, including protecting the form from abuse - legal basis: our legitimate interest (Art. 6.1.f GDPR).
• Legal, accounting and tax obligations - legal basis: legal obligation (Art. 6.1.c GDPR).

The required fields of the form are necessary for us to answer you: without them we cannot do so. The phone number is optional. Consent to statistical measurement is optional: you can use the Site and receive an answer without giving it.

We do not use your data to send you marketing communications, nor to profile you.

4. How data is processed

Personal data is processed with automated tools for the time strictly necessary to achieve the purposes for which it was collected. Specific security measures are in place to prevent data loss, unlawful or incorrect use and unauthorised access.

5. Disclosure of data and recipients

Your data is processed by our authorised staff and, on our behalf, under an agreement pursuant to Art. 28 GDPR, by the following parties:

• Netlify - the provider that hosts the Site;
• Hostinger International Ltd. - the provider of the server running the service that receives the contact form and forwards it to us by e-mail;
• the e-mail service provider hosting the mailbox where form messages arrive;
• Google - for statistical measurement, only with your prior consent;
• OpenStreetMap Foundation - for the map tiles on the Dealers page, only if you choose to load the map, and for the place search, only if you use it;
• Meta - operator of the WhatsApp platform, only if you write to us on WhatsApp;
• competent authorities, when required by law.

Your data is not disseminated or sold to third parties.

6. Transfers outside the European Union

Some of the providers listed above - Netlify, Google and Meta - are US companies or may process data outside the European Economic Area. In these cases the transfer takes place on the basis of the safeguards provided by Articles 44 et seq. of the GDPR.

The OpenStreetMap Foundation is based in the United Kingdom, a country for which the European Commission has adopted an adequacy decision. Hostinger International Ltd. is based in Cyprus, within the European Union.

You can reduce these transfers with your own choices: if you do not consent to statistical measurement, no data is sent to Google Analytics; and the map on the Dealers page loads only if you choose to load it.

7. Retention period

• Messages received through the contact form: 24 months from the last contact, unless a business relationship arises from it.
• Data of a business relationship arising from the contact: 10 years from its end, for tax and accounting obligations.
• Copy of the message in the service that receives the form: the service forwards the message by e-mail and keeps a copy only for the technical time needed for forwarding and for diagnosing any errors.
• WhatsApp conversations: for the time needed to handle your request and any relationship arising from it; administrative or accounting communications follow the longer periods required by law.
• Browsing data: for the technical log retention period of our hosting provider.
• Cookie choice: you are asked again after 6 months.

8. Your rights

Under Articles 15-22 of the GDPR you have the right to:

• access - obtain confirmation of the processing and a copy of the data;
• rectification - correct inaccurate or incomplete data;
• erasure - ask for your data to be deleted ("right to be forgotten");
• restriction - restrict processing in the cases provided for;
• portability - receive the data you gave us in a structured format;
• objection - object to processing based on our legitimate interest;
• withdrawal of consent - withdraw the consent you gave at any time.

To exercise them, write to info@horsenutrition.it. We answer within one month of receiving the request, as provided by Art. 12 of the GDPR.

To change your cookie choice you can use the button in the Cookie Policy.

9. Complaint to the supervisory authority

If you believe that the processing of your data infringes the GDPR, you can lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali, www.garanteprivacy.it).

10. Changes to this notice

The controller reserves the right to amend this notice. The current version is always published on this page, with the date of the last update.

11. Cookie Policy

For information on the use of cookies on this Site, see our Cookie Policy.

Last updated: October 2026